ReleWord is a broad match extension service for search engine operators and ad aggregators.

DESCRIPTION

ReleWord is the first platform-independent broad match ad placement service. Given a keyword, ReleWord returns an optimally ordered list of advertisements associated with given and semantically relevant keywords.

The power of ReleText is based on Relevad’s growing database of over eight million keywords and over five hundred million neighbor keyword meanings.

Approximately 30% of Yahoo and Google keywords have no bidders and another 20% have limited or inadequate bidders, costing search engine operators and advertisers a significant lost economic opportunity. For other search engine operators and ad aggregators, these numbers are even larger. ReleWord solves this problem through Relevad's broad match technology.

BENEFITS TO CUSTOMERS

ReleWord can optimize revenue for search engines and ad aggregators by enabling broad match bidding. Customers that have deployed ReleWord have seen material increases in CPMs and CPCs.

PRODUCT FEATURES

• Delivers broad match ads ranked according to highest relevancy and yield in real-time
• Works with rare, long, and misspelled keywords
• Offers linear scalability up to the most highly trafficked search engines and ad aggregators
• Supports multiple languages
• Supports an open XML API for quick integration

FURTHER DETAILS

• ReleWord White Paper
• ReleWord Frequently Asked Questions

RELEWORD SERVICE

ReleWord is available as a hosted web service or as a behind your firewall solution. To learn more contact releword@relevad.com.